ORGANISED CELEBRITY GOSSIP

Humans have a cultural tendency to talk about other people, especially if they are not present. We talk about all the celebrities that the TV portrays on a daily basis. It is way to free ourselves from the disheartening news of he world. The business world now uses this in-bred tendency to make its profits soar. The main function of public relations (PR) business is to control the flow of information to the public. For that, it needs to know the places where we make gossip. Through surveys, PR companies have identified the top ten places where people make gossip about celebrities:

• Restaurants
• On the train or Tube
• Friends telling friends
• On our mobiles voice and text
• At Meetings
• In crowded bars
• With the cabdriver
• With their coach or personal trainer
• Supermarket queues
• Unisex toilets

PR companies therefore use this information to place ads in the right places in order to get us talking. Often, the celebrities we are talking about are the clients of the PR companies.

It is in fact very easy for targeted ads to incite people to begin talking. This is because gossiping is part of our culture and we are naturally inclined to it. PR companies simply have to maneuver us into talking about the people they want.

In doing so, they increase the notoriety of the people they represent. The celebrities gain from this deal that their added fame translates into better contracts with producers, better movie scenarios, or even better success of their movies at the box office.